Privacy policy

Privacy Policy

Last updated: April 13, 2026

La Perla Jewelry (“we,” “us,” or “our”) operates this website and store (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from the Services.

By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Personal Information We Collect

We collect personal information depending on how you interact with our Services, including:

  • Contact Information: name, billing/shipping address, phone number, email
  • Payment Information: payment method details, transaction confirmations (processed securely via Shopify and payment providers)
  • Account Information: login credentials, preferences
  • Order & Activity Data: purchases, cart activity, browsing behavior
  • Communications: messages sent to us (support inquiries, etc.)
  • Device & Usage Data: IP address, browser type, device identifiers, site interactions

2. How We Collect Information

  • Directly from you (checkout, account creation, forms)
  • Automatically (cookies, tracking technologies)
  • From service providers (Shopify, payment processors, analytics tools)
  • From advertising and marketing partners

3. How We Use Your Information

  • Provide Services: process orders, payments, shipping, returns
  • Improve Experience: personalize products, recommendations, and content
  • Marketing & Advertising: send promotions and show relevant ads
  • Security: detect fraud and protect accounts
  • Legal Compliance: comply with applicable laws and enforce policies

4. Advertising & Use of Google Services

We use third-party advertising services, including Google Ads, to promote our products.

This may include:

  • Google Customer Match: We may securely share customer data (such as email addresses) with Google to match users with their Google accounts and show relevant ads.
  • Personalized Advertising: We may use your interactions with our site (e.g., pages viewed, items added to cart) to display targeted ads on Google and other platforms.
  • Cookies & Tracking: Google and other partners may use cookies or similar technologies to deliver ads based on your browsing behavior across websites.

Your Consent

Where required by law (such as in the European Economic Area or certain U.S. states), we obtain your consent before using your personal data for personalized advertising or sharing it with partners like Google.

You can opt out of personalized advertising by:

5. How We Share Personal Information

We may share your personal information with:

  • Service Providers: Shopify, payment processors, shipping providers, analytics tools
  • Advertising Partners: including Google, to provide marketing and advertising services
  • Business Partners: for promotions and campaigns
  • Legal Authorities: when required by law or to protect rights

All third parties are required to use your data in accordance with applicable privacy laws.

6. Shopify Relationship

Our store is hosted by Shopify. Shopify processes personal information to provide and improve the Services.

Your data may be transferred and processed in countries outside your location. Learn more at: https://privacy.shopify.com

7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Operate and improve the website
  • Analyze usage and performance
  • Deliver personalized advertising

Where required, we request your consent before placing non-essential cookies, including those used for advertising.

8. Your Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Request deletion
  • Correct inaccurate data
  • Request data portability
  • Opt out of targeted advertising or data sharing

You may exercise these rights by contacting us (see Section 13).

We will not discriminate against you for exercising your rights.

9. Data Retention

We retain personal information only as long as necessary to:

  • Provide Services
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

10. Security

We implement reasonable safeguards to protect your information. However, no system is completely secure.

11. Children’s Privacy

Our Services are not intended for individuals under 16. We do not knowingly collect personal information from children.

12. International Transfers

Your information may be processed outside your country. Where required, we use safeguards such as Standard Contractual Clauses to protect your data.

13. Contact Information

If you have questions or wish to exercise your rights, contact us:

Email: teojimenez@laperlajewelry.com
Address: 1608 West Sylvester Street, Suite C, Pasco, WA 99301, United States

14. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last updated” date.